Another now-uncommon premium-rate scam involves television programming that induces young children to dial the number, banking on the notion that they will be unaware of the charges that will be incurred.
One variant, targeted at children too young to dial a number, enticed children to hold the phone up to the television set while the DTMF tones of the number were played.
Area Code 900 went into service January 1, 1971, but the first known to have been used in the United States for the "Ask President Carter" program in March 1977, for incoming calls to a nationwide talk radio broadcast featuring the newly elected President Jimmy Carter, hosted by anchorman Walter Cronkite.
At that time, the intent for area code 900 was as a choke exchange—a code that blocked large numbers of simultaneous callers from jamming up the long distance network.
Premium-rate telephone numbers are telephone numbers for telephone calls during which certain services are provided, and for which prices higher than normal are charged.
Unlike a normal call, part of the call charge is paid to the service provider, thus enabling businesses to be funded via the calls.
Diplomatic services, such as the US Embassy in London or the UK Embassy in Washington, have also charged premium rates for calls from the general public.
In many European countries, for example France, Germany and the United Kingdom, it was common for organisations to operate customer service lines on premium-rate numbers using prefixes that fall outside the scope of the country's premium-rate number regulations.
A 1-900 telephone number, in the North American Numbering Plan, has the form 1-900-###-####, and is often called a 900 number or a 1-900 number ("one-nine-hundred").
Due to complaints from parent groups about kids not knowing the dangers and high cost of such calls, the FTC enacted new rules and such commercials ceased to air on television as of the mid-1990s.
Using 900 numbers for adult entertainment lines was a prevalent practice in the early years of the industry.
Earlier, 976 numbers used 976 as a local prefix (970 or 540 in some markets like New York state), though it was not assigned to a specific telephone exchange like other prefixes.
These numbers were dialed as any other number, such as 976-1234.